Over 80 percent of the planned exhibition area at the fourth China International Import Expo (CIIE) has already been booked and meanwhile, a number of well-known cultural and creative IPs such as the British Museum will make their debut at the expo.

After three years of development, CIIE played more greater role in international procurement, investment promotion, cultural exchanges, and open cooperation, said Liu Fuxue, deputy director of the CIIE Bureau, adding that through both online and offline promotion, global companies have actively signed up for the expo since the beginning of this year.

It is learned that the fourth CIIE will focus on displaying forward-looking innovative service solutions in various fields, and creating a large platform featuring financial consulting, business logistics, testing and certification, cultural tourism and other services.

The CIIE is the first dedicated import exhibition in the world and has seen fruitful outcomes in the past three expos. The fourth CIIE will take place in Shanghai from Nov. 5 to 10.